For Teachers and Students (4): Killing Us Softly 3: Advertising’s Image of Women


Comprehension/Discussion Questions for Killing Us Softly 3: Advertising’s Image of Women featuring Jean Kilbourne.

Answer the questions below while watching the video:

  1. Write down some of the examples Jean Kilbourne gives to highlight the place of advertising in American culture / in people’s lives.
  2. According to Kilbourne advertising sells more than products. What else does it sell?
  3. What impact does the use of computer technology have on consumers?
  4. According to Kilbourne how does advertising use a woman’s body and what might this lead to?
  5. How are African American women depicted in advertising? What is the consequence of such depiction?
  6. Why does advertising dismember the woman’s body?
  7. How does advertising use man’s body? Do men face the same consequences as women? Why? Why Not?
  8. How realistic is the concept of thinness in advertising? Explain briefly. What effect might this have on young girls?
  9. In what ways does advertising help to construct gender of women?
  10. How does the sexualization of kids / teenagers help the advertising industry?
  11. Why does Kilbourne call advertisers America’s real pornographers?
  12. What does the sexualization of teenagers/kids lead to?
  13. At the end of the lecture what conclusion does Kilbourne reach in terms of femininity and masculinity?

© Ali Nihat Eken, İstanbul, 2007
Useful link: Tough Guise: Violence, Media and the Crisis in Masculinity

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