Worksheet for Gauntlett’s Some Background Debates

The worksheet for the second chapter in David Gauntlett’s book is available here. – only for pp.19 – 28.

About David Gauntlett’s Media, Gender and Identity

[As written on the back cover of the book] Media, Gender and Identity is an accessible introduction to the relationship between media and gender identities today. It includes an assessment of the different ways in which gender and identity have previously been studied, and provides new approaches for thinking about the media’s influence on gender and sexuality.

David Gauntlett explores the gender landscape of contemporary media and draws on recent theories of identity negotiation to understand the place of popular media in people’s lives. Discussing a range of examples from films such as Charlie’s Angels, What Women Want, and Tomb Raider, men’s and women’s magazines from FHM and Maxim to Cosmopolitan and Glamour, primetime television programmes, and pop music, Media, Gender and Identity shows how the media are used in the shaping of self-identities.


6 Thoughts

  1. To my opinion, relationship between people (who are included to media) and media seems chicken- egg paradox. For example, as Adorno and Horkeimer claim ‘culture consumed by masses is imposed from above chuned out by the culture industry’ Also; audience power has an effective role on media. We can understand this with Fiske. According to his views ‘ the power of the audience to intetpret media texts, and determine their popularity’ so people can shape the popular cultur essentially. They are both true, i think.

  2. The writer shows the contrast between Fiske and Adorno clearly. He does not support one of them or try to manipulate us, he just show the views of two of them. The thoughts of both Fiske and Adorno are a little at the edge, but when both of them is read together then it could be made a realistic analyses. I think both of them are right in some points. For example, Fiske is right about cultures couldn’t be formed from outside so the media is not just the product of someone who try to manipulate the society. On the other hand, Adornno is right about his society aproach which said that media prevent to form a independent self concious society.

  3. in this text, two different opinion about media are tried to expain objectively. after reading the text, i think, one of the ideas, which says that the individual is more powerful that media, is relevant first time of media occred. in this time we can say: yes, people more powerful, they created it. however, recently, it is not true. media became much more powerful that people -or i have to say “ordinary people”. some people who can control the media, they can also control many of ordinary people.

    p.s. i didn’t want to generalizate but i did…

  4. In this text, i think that ‘which one affects other?’ is questioned for media and audience by optimist and pessimist writers (Fiske and Adorno). And I agree with them for some points. For instance, Adorno is right about control of cultural industry and Fiske is also right about free choices of people for media products. So, in my opinion, people are free to buy any music or movie products, but these products are controlled by the culture industry.
    Moreover, i want to point out the view of Adorno. I think his ideas became pessimist about media because of his antipathy towards Nazis and their use of media as a tool for propoganda.

  5. In this text, the writer tried to explain two different point of view about media and people power. For instance, the writer gave a supportive idea from Adorno for media power. After that, for people power, the writer gave against idea of Fiske’s opinion. Both of Adorno’s and Fiske’s arguments are very interesting and crucial. Nevertheless i think Adorno is right because we all know that people always act like medias wishes. They can make popular what ever they want. Like TV series or reality shows. When they write or approve about a TV show, we say “Let’s take a look”. This may not be true for you but this is a general truth for most of society.

  6. In this text, which one is powerful media or audience is discussed with examples by the writer. For Adorno, media is powerful but like Fiske says “Madonna has sold so many million albums because of her ability to connect with an audience, to be meaningful to individuals.”. I think media is a powerful force on people but people can create the media. People generate the media and cause the things that be on the agenda. Media is powerful but media is nothing without people.

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